VASA Sponsors
Sponsor VASA
Sponsors are vital to the work of VASA because it is a not-for-profit organisation which raises funds only from a relatively low membership fee.
Funds are used on training and communications initiatives.
If you or your organisation would like to become a VASA sponsor, the Directors would be pleased to hear from you. Please send an email to secretary@vasa.org.au
Need for sponsors
Sponsors have always been vital to the work of VASA because it is a not-for-profit organisation which relies on relatively low membership fees for its sole regular income. It also aims to make a profit from the Annual Convention but this is becoming harder to do while still holding the cost to delegates extremely low on capital city convention standards.
Funds are absorbed on the primary tasks of VASA - training and communications.
Members and related organisations who believe in the philosophies of VASA may contribute funds for specific projects, such as the printing of the 'Hot Air' newsletter, maintenance of the website or special consumer brochures. A large variety of sponsorships are available every year for the annual convention and trade show.
VASA as a sponsor resource
VASA was formed at a critical moment in time for the airconditioning and refrigerant industries.
It has proved by its achievements with government authorities, regulatory groups, insurance industry and others that despite its relatively small size, it possesses the largest proportion of the power within the motor vehicle airconditioning aftermarket industry. It is in fact one of the few industry bodies which embraces all levels, from OEM's through to wholesalers, the retail service centres, large and small, technical experts and training institutions.
It has developed its negotiating and lobbying skills to a professional level and as a result, earned the respect of OEM's, government bodies, the EPA, Standards authorities and many others.
VASA has much more to offer than simply access to its membership, as strong as this may be in the area of professional practise.
Its database is three times the size of the membership and it has the ability to communicate its policies and philosophies to a wide audience. With its active website, VASA's information is available to a considerably wider audience.
VASA has the badge of office, its independence, technical expertise, environmental awareness and clear vision of a mono-refrigerant industry.
It is under no illusion about the future of the traditional air conditioning workshop, hence the accelerated program of change through training, marketing and better business practices. The alliance with the Douglas Mawson Institute in Adelaide has given VASA the substance to claim that it is one of the few automotive organisations with a national training and business improvement perspective.
Measurement of benefits
Sponsors should expect to be able to measure the benefits they derive from alliances with VASA.
Minimum
Some organisations prefer a minimalist, or low profile benefit,
happy in the belief that VASA's work needs to continue because it
benefits the common good and therefore the sponsor benefits by
association.
Medium
Some sponsors are happy with 'naming rights' to a particular
publication or event.
Maximum
Others wish to present their point of view on the industry or a
product to members of VASA through the communication resources
available to them ie Hot Air and the Website.
In general terms, the exposure offered through sponsorship to members and others is a form of advertising, or more correctly, advertorial. Rather than blatant advertising based on price advantage, VASA's policy is to encourage more of the corporate advertorial type of information, regarding breakthroughs in design, new products, research reports on products, improvements in product range, new offices or contacts etc. If in doubt about this requirement, please contact the VASA secretariat and editor of Hot Air on secretary@vasa.org.au and ask the questions.
Levels of sponsorship
Sponsorship of most VASA initiatives are usually negotiated between the directors and the sponsor. However, here is a guide to the standard sponsorships which are available to all, including members of VASA.
Sponsor to abide by VASA policies
Sponsorship is accepted by VASA on the proviso that the material provided for publication by sponsors does not conflict with VASA policies and must not contain prices.