First Time Fit boosts Denso’s aftermarket push

DENSO has launched a range of aftermarket spares under its new First Time Fit brand including condensers, radiators, starters, alternators, diesel fuel injectors and oxygen sensors.

The aftermarket push comes at a time when Denso’s days as an original equipment supplier to Australian car manufacturers are numbered now that Ford, Holden and Toyota have all announced their intentions to cease local production.

As the brand name suggests, Denso’s First Time Fit range is designed to exactly replace original parts, drawing on the company’s status as a leading parts supplier to global car manufacturers.

Denso claims the First Time Fit range offers “unmatched performance, reliability and fitment with real cost savings”.

Meanwhile the precise replacement philosophy avoids the need for adjustment, brackets or other modifications – promising time and money savings for workshops and their customers.

First Time Fit condensers are made from corrosion-resistant premium aluminum, with cores designed to resist the buildup of airborne materials. Denso says this enables the air-conditioning system to operate efficiently with minimal maintenance.

The First Time Fit radiators are built to pass Denso’s strict tests for functionality and durability, with tanks, fin pitches, core dimensions and construction materials that “deliver reliable performance even under the most demanding conditions”.

Denso has also launched a website (http://www.densoautoparts.com.au/) dedicated to its aftermarket spare parts business.