Video: Eye-opening study into workshop customers to be revealed at Autocare Sydney

AUTOCARE 2018 Convention will include a seminar revealing some eye-opening results of research into workshop customers that could help you win new business and improve profitability.

Simon Edwards, a managing partner of market research firm TKP that conducted the study on behalf the Australian Automotive Aftermarket Association, will present findings about how customers decide which workshop to visit, the factors critical to customer satisfaction, loyalty and recommendation, whether price is given major consideration when choosing a workshop, their views on fixed price servicing, perceived differences between independent and dealer workshops and much more.

Edwards provides a preview of his presentation in the video below. Autocare will be held on May 4 and 5, 2018 at the new International Convention Centre next to Darling Harbour in Sydney.

Also just confirmed for Autocare is a series of free training sessions, to be held from 9.30am on both the Friday and Saturday on the AutoMate Training Stage.

Topics include developments in automotive component technology, servicing and diagnostics:

• How a Product is Developed – Brown & Watson International
• Aftermarket Remotes and Transponder Cloning – Remote King
• Performance Enhancement for Modern Automotive Workshops – Repco
• Removal & Refit 2CT for D6GF1 Trans – Schaeffler
• Utilising Scan Data in Modern Day Diagnostics – The Automotive Technician
• Auto Logue – Autologic Diagnostics
• Accelerate 30-30-30 Training – Accessory Belt Drive System (ABOS) – Gates Australia
• From the Race Track to the Road – ZF Services Australia
• Toyota Proximity Key Solution Made Easy – Carlab
• Getting More Out of Your Scope with Pressure Waveform Analysis – The Automotive Technician

The full program of AutoMate Training Stage presenters and session times can be downloaded from the Autocare website.
Entry to the trade display area is free for active members of the automotive industry, with access to the mechanical repair and collision repair education programs are priced at $135 for a single day or $240 for a two-day pass. The supply chain education program is $320 for one day and $505 for both days (normally $320 and $505).

VASA’S ‘Life After R134a’ refrigerant seminar, delivered by Vice President Brett Meads, will form part of the mechanical repair education program at 4 pm on May 4 and the association will also have a booth in the trade display area of the convention.

To register and learn more about Autocare 2018, visit the official website.