By Brett Meads VASA VP Hi, my name is Brett. Thanks for taking the time to read my column – I really appreciate it. I hope you find it useful. Let me be clear on two things. Firstly, on a bang-for-your-buck scale, nothing beats introducing yourself. Secondly, most people just won’t do it. Specifically, I … Continue reading Introduce yourself
By Brett Meads VASA VP Like me, you would have grown up hearing the phrase “Jack of all trades, master of none”. Almost without exception, this was used in a negative way, to illustrate how poorly you might have performed at a particular chore, with the suggestion that applying yourself to a multitude of tasks … Continue reading Jack (or Jill) of all trades
Consumer psychology has always been of interest to me. One of the earliest books to grab my attention was The Customer by Bob Ansett of Budget Car Rental fame. Bob understood early is his business career that there was more to building a relationship with customers than simply facilitating the exchange of money for goods … Continue reading The 76º Rule
When I tell people that a technique I use during A/C diagnostics is visualising myself as a refrigerant molecule making my way around the internals of an AC system, my audience often allows their focus to wander from the discussion at hand while trying to determine just how crazy I am. Accurate diagnostics demands an … Continue reading Hacksaw Education
