Consumer psychology has always been of interest to me. One of the earliest books to grab my attention was The Customer by Bob Ansett of Budget Car Rental fame. Bob understood early is his business career that there was more to building a relationship with customers than simply facilitating the exchange of money for goods … Continue reading The 76º Rule
When I tell people that a technique I use during A/C diagnostics is visualising myself as a refrigerant molecule making my way around the internals of an AC system, my audience often allows their focus to wander from the discussion at hand while trying to determine just how crazy I am. Accurate diagnostics demands an … Continue reading Hacksaw Education
